From the category archives:
What determines the value of a company? The value of a company can be divided into two parts: the tangible value and the intangible value. The tangible value is the sum of things you can touch such as buildings, equipment, etc. This is commonly listed as book value on the accounting balance sheet. The other [...]
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Your vote, opinion, suggestion or decision is not always going to be the one that gets the go-ahead but it’s nice to be asked and (like betting $5 on this weekend’s NRL grand final to give myself some reason to want to watch it) an outcome is always more compelling when you’re involved.
…They’re doing this by asking anyone and everyone to help choose one of three potential new logos (you can vote here ) and it got me thinking about other successful, and not so successful, marketing campaigns that have called for customer interaction and suggestions.
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