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Sally Bagshaw

5 Ways Web Content Differs From Print Content

by Sally Bagshaw

Never be tempted to just cut and paste brochure, factsheet, flyer, or report content directly into your website. Here’s why…

SNOBSpecialist Advice

Creating a Call to Action

by Sally Bagshaw

Excellent marketing messages (as content, a full-scale campaign or otherwise) are just useless words without a ‘call to action’.

Internet & Technology

5 Ways to Improve Your Website

by Sally Bagshaw

Websites are almost like business cards, everyone has one and they aren’t afraid to hand out the URL at every available opportunity. But unlike business cards, websites need ongoing attention and care.

SNOBSpecialist Advice

DIY Proofreading

by Sally Bagshaw

There’s nothing worse than spotting a typo after you’ve hit the publish/print/send key. Argh! Don’t worry, proofreading can be easy. It’s all about having a plan of attack.

Development & Learning

Starting a Style Guide for Your Business

by Sally Bagshaw

You may think that style guides are just for large organisations with big marketing departments, but a simple style guide is also an important business tool for small business – even if you are the only person creating material.

Development & Learning