Book Title:
How to Say It: Business Writing That Works by Adina Rishe Gewirtz
This book is an excellent all-rounder for surviving the often dreaded task that is business writing. If you’ve ever found yourself stuck on the “blank page” hurdle when faced with writing manuals, proposals (and even emails) for business – there’s a solution at hand.
This book delivers a 10-step process called the Target Outline System. Adina Gewirtz takes everything from a short memo to a full-length proposal and shows that by breaking the process down into ten simple steps, anyone can learn to write well on the job.
Learn how to organise your points, make use of anecdotes, connect with your audience and nail a conclusion. Adina’s writing exercises and formulas will help you tackle any business writing task, from performance evaluations to technical manuals and marketing proposals.
Plus, it’s an easy and entertaining read; as opposed to textbook style. Yawn! Some creative and amusing highlights include: the performance evaluation Attila The Hun’s supervisor might have (with some trepidation) offered, and the proposal ‘Mercenary Security’ (a fictional firm) might have developed to gain the contract to guard Julius Caesar on the Ides of March.
