Welcome to our first SNOBSpecialists edition of You Learn Something New Everyday. YLSNED is where we invite any businesswoman to put on her “expert” cap and share a snippet of advice with the rest of us. Share some of your know-how with us, and we share a link to your business website in return!
Ladies, if you’ve got something to contribute (you can make group contributions to get your whole business involved as well) simply write to us via the contact page, and we’ll help get you published. Now kick back and soak up some smarts, courtesy of our SNOBSpecialists crew…
Rebecca Leigh
SNOBSpecialist: Smart Fresh Writing
www.smartfreshwriting.com.au
The symbols for ‘copyright’, ‘trademark’ and ‘registered’ are a few important ones you might need for business. Here’s how to type them, on a PC…
Copyright: hold down the Alt key while keying in the numerics 0169
Trademark: hold down the Alt key while keying in the numerics 0153
Registered: hold down the Alt key while typing in 0174
And here’s how to do it on a Mac…
Copyright: hold down ‘option’ key and hit G
Trademark: hold down ‘option’ key and hit 2
Registered: hold down ‘option’ key and hit R
Denise Shrivell
SNOBSpecialist: Online Advertising (www.mediascope.com.au)
When writing comments at websites (maybe for business promotion or online networking) it looks much neater, and keeps your comment shorter, if you embed your hyperlinks within the words in your comment.
It’s fine to display the full URL if it’s just www.mediascope.com.au (for example, ha-ha). But if I wanted to leave a comment online saying:
I really enjoyed reading your profile and article; I work in a similar field. If you have time, I’d love you to check out my profile and articles at SNOBS. Click here: http://www.snobs.com.au/2009/09/01/denise-shrivell/
The way to hide the lengthy URL is to write your comment like this:
I really enjoyed reading your profile and article; I work in a similar field. If you have time, I’d love you to check out my <a href=”http://www.snobs.com.au/2009/09/01/denise-shrivell/”>profile and articles at SNOBS</a>
So when the comment is published, it appears like this:
I really enjoyed reading your profile and article; I work in a similar field. If you have time, I’d love you to check out my profile and articles at SNOBS
Sally Bagshaw
SNOBSpecialist: Snappy Sentences (www.snappysentences.com.au)
Still confused by ‘affect’ and ‘effect’? The easiest way to distinguish between affect and effect is to think of affect as a verb and effect as a noun (although there are exceptions).
AFFECT: means to influence.
The weather affected the outcome of the tennis finals.
EFFECT: means result or outcome.
The effect was jaw dropping.
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Below is a general list of things Google spiders (Googlebots) look for:
•How often and where the keyword (the search term) is located on your
pages
•Your domain name, does it include the search term
•Links. Is your site linked to well respected sites? How many links
do you have?
•Do you a have a link to a .gov
•How often your site is updated
•How many hits a day it gets
•Is your site registered with Yahoo
•Is your site indexed by dmoz.org
•Most importantly, has Google indexed your site
•Is the search title in your Page Title