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	<title>Comments on: DIY SEO (Search Engine Optimisation)</title>
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	<link>http://www.snobs.com.au/2009/09/02/do-it-yourself-search-engine-optimisation/</link>
	<description>Social Network For Opportunistic Businesswomen</description>
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		<title>By: Mat Packer</title>
		<link>http://www.snobs.com.au/2009/09/02/do-it-yourself-search-engine-optimisation/comment-page-1/#comment-1419</link>
		<dc:creator>Mat Packer</dc:creator>
		<pubDate>Tue, 08 Sep 2009 10:16:55 +0000</pubDate>
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		<description>Hahah.. Well there&#039;s a little bit of that in their in the form of deciding what you want to get out of your website. I doubt it&#039;s a full article in itself, at least I hadn&#039;t thought it would be based on the notes I&#039;ve written so far, but who knows......</description>
		<content:encoded><![CDATA[<p>Hahah.. Well there&#8217;s a little bit of that in their in the form of deciding what you want to get out of your website. I doubt it&#8217;s a full article in itself, at least I hadn&#8217;t thought it would be based on the notes I&#8217;ve written so far, but who knows&#8230;&#8230;</p>
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		<title>By: Sally, Snappy Sentences</title>
		<link>http://www.snobs.com.au/2009/09/02/do-it-yourself-search-engine-optimisation/comment-page-1/#comment-1418</link>
		<dc:creator>Sally, Snappy Sentences</dc:creator>
		<pubDate>Tue, 08 Sep 2009 09:43:48 +0000</pubDate>
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		<description>Great!

Want to cover creating measurable goals as well? :)</description>
		<content:encoded><![CDATA[<p>Great!</p>
<p>Want to cover creating measurable goals as well? <img src='http://www.snobs.com.au/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>By: Mat Packer</title>
		<link>http://www.snobs.com.au/2009/09/02/do-it-yourself-search-engine-optimisation/comment-page-1/#comment-1417</link>
		<dc:creator>Mat Packer</dc:creator>
		<pubDate>Tue, 08 Sep 2009 09:36:59 +0000</pubDate>
		<guid isPermaLink="false">http://www.snobs.com.au/?p=3802#comment-1417</guid>
		<description>&quot;I think another key thing for businesses to figure out is what they actually want from their site. Do they want more leads? Are they just there to sell products online? Do they want people to self-service and leave them alone?&quot;

Funny you say that, that&#039;s one of the topics I&#039;m covering in my series.

I think all too often people just build a website because someone said &quot;You&#039;ve got to have a website&quot;..</description>
		<content:encoded><![CDATA[<p>&#8220;I think another key thing for businesses to figure out is what they actually want from their site. Do they want more leads? Are they just there to sell products online? Do they want people to self-service and leave them alone?&#8221;</p>
<p>Funny you say that, that&#8217;s one of the topics I&#8217;m covering in my series.</p>
<p>I think all too often people just build a website because someone said &#8220;You&#8217;ve got to have a website&#8221;..</p>
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		<title>By: Sally, Snappy Sentences</title>
		<link>http://www.snobs.com.au/2009/09/02/do-it-yourself-search-engine-optimisation/comment-page-1/#comment-1416</link>
		<dc:creator>Sally, Snappy Sentences</dc:creator>
		<pubDate>Tue, 08 Sep 2009 09:02:50 +0000</pubDate>
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		<description>Hi there Mat

Thanks for the positive feedback :)

I think another key thing for businesses to figure out is what they actually want from their site. Do they want more leads? Are they just there to sell products online? Do they want people to self-service and leave them alone? Few people have a good web strategy behind their SEO (and content) decisions.

I&#039;m looking forward to reading your articles on the techy side of things as well!</description>
		<content:encoded><![CDATA[<p>Hi there Mat</p>
<p>Thanks for the positive feedback <img src='http://www.snobs.com.au/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
<p>I think another key thing for businesses to figure out is what they actually want from their site. Do they want more leads? Are they just there to sell products online? Do they want people to self-service and leave them alone? Few people have a good web strategy behind their SEO (and content) decisions.</p>
<p>I&#8217;m looking forward to reading your articles on the techy side of things as well!</p>
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		<title>By: Mat Packer</title>
		<link>http://www.snobs.com.au/2009/09/02/do-it-yourself-search-engine-optimisation/comment-page-1/#comment-1415</link>
		<dc:creator>Mat Packer</dc:creator>
		<pubDate>Tue, 08 Sep 2009 06:37:58 +0000</pubDate>
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		<description>From doing some reading and research recently, that was a lot of R&#039;s there, I think the most important point that people should be focusing on with their SEO is &quot;Content is King&quot;... 

These days too many &#039;SEO gurus&#039; are keyword loading, and people still think that it&#039;s ok...but Google, bing, Yahoo, and co. are all constantly tweaking their searchbot algorithms and people who keyword load their sites are bit by bit dropping down the rankings. 

As the web gets more semantic it&#039;s going to be about phrases, relevance, and incoming links, instead of keywords. Authority will be earned and not bought like it currently is. 

Nicely written article Sally.</description>
		<content:encoded><![CDATA[<p>From doing some reading and research recently, that was a lot of R&#8217;s there, I think the most important point that people should be focusing on with their SEO is &#8220;Content is King&#8221;&#8230; </p>
<p>These days too many &#8216;SEO gurus&#8217; are keyword loading, and people still think that it&#8217;s ok&#8230;but Google, bing, Yahoo, and co. are all constantly tweaking their searchbot algorithms and people who keyword load their sites are bit by bit dropping down the rankings. </p>
<p>As the web gets more semantic it&#8217;s going to be about phrases, relevance, and incoming links, instead of keywords. Authority will be earned and not bought like it currently is. </p>
<p>Nicely written article Sally.</p>
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