Denise has been in the advertising and publishing industry for nearly 25 years. She has recently announced plans to launch a new online resource for the advertising, marketing and publishing industries – MediaScope – a new b2b directory which easily connects advertising buyers and marketers with traditional and digital media opportunities – particularly niche, BTL and independently owned platforms.
Previously Denise has worked within agency media departments in both Sydney and London and in senior sales and development roles for major magazine and newspaper publishers such as News and Fairfax. In 1998, through her role as Business Development Manager at BRW, Denise initiated and implemented the first online revenue platforms into BRW, Personal Investment and Shares sites.
In 2000 Denise joined start up web site – Essential Baby (EB) – and was instrumental in developing and implementing strategies and revenue platforms to grow EB into one of the largest and most known community web sites in Australia. EB was purchased by Fairfax Digital in Jan 07 with Denise staying to ensure smooth transition into Fairfax Digital platforms.
Denise brings to SNOBS…
- A wealth of knowledge in regard to generating revenue through advertising
- Her experience as a consultant and mentor to SME’s
- Know-how for developing successful online communities.
