Thank you for spreading the word about color. One area of disagreement though is that the comment about blue and food is no longer true, for example, in packaging for a product that you would want to imply is very cold and fresh out of the ocean, blue would be an excellent choice. Blue is connected with frigid temperature (as in icy blues). There are also blue potatoes now, blue corn chips, blue M&Ms as well as berry flavored yogurts that appear to be blue in the container as the yogurt is tinged with the flavor. i have done considerable research on color word associations ad have inserted them in many of my books, two of the most recent being The pantone guide to Communicating with Color and Color Messages and Meanings.

Leatrice Eiseman,
Color consultant, author
Executive Director Pantone Color Institute
Director of the Eiseman Center for Color Information and Training,
Bainbridge Island, WA. USA