From the monthly archives:
One of the most under-utilised forms of advertising is the creative use of press releases. The press, whether print or online, wants content to fill their pages. A well-crafted press release can get your name and business into the limelight, and when written properly, you could get more free space than you imagined.
The elements [...]
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Yes, we know, Christmas is one week away. Eek! For corporate/client gift-giving, the opportunity to shop, source and distribute has come and gone, so reprimand yourself later (while you’re lying around after Christmas lunch, maybe…) and get to fixing it now!
Why?
Of course “clients are our business lifeblood” and all that, but equally important is [...]
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